![]() ![]() The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. ![]() This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. ![]() Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. ![]() But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Today, the general public craves information on food and agriculture with an unprecedented passion. ![]()
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